If Blackberry loves U2, then 68comeback hates Blackberry.
A rhetorical question: is it the fact that U2 seem totally oblivious to the fact they are a culture-polluting bunch of pricks that makes them such irredeemable turds?
Let’s keep it straight: I’m not against a band renting out their work to the teevee. Used to be that they could get the airplay that was available for rock bands and the like via the radio, but it doesn’t seem to work that way anymore. So, if it means that sometimes I get to hear Wilco or Richard Buckner or the Magnetic Fields, the Great Lake Swimmers or even the Be Good Tanyas while I’m watching the tube, AND artists whom I appreciate get some money to pay some bills, feed their families and see a doctor or a dentist on occasion, I can’t see that as a bad thing.
But then, as usual, along comes U2 to spoil everything. While every other band is content to offer their song as a brief interlude, U2 imposes themselves on the entire undertaking, conducting sorties into innocent TV watchers’ living rooms, constantly pushing the nonsense of their band as a significant event unto itself and rock stars as people who are somehow more than people, with Blackberry rushing in at the end with their corporate assurance that they, like everyone, everywhere, love U2. And people choose their cell phones based on whether or not they share common musical interests with the product. It used to be that the band that appeared in a commercial like this one were the ones who were the sellouts. Now it’s the sponsor.
68comeback special 
